job specification

Shopify CRO Developer

Location: Remote

Compensation: USD $1,800–$2,500/month

Working Hours: 6 AM – 2 PM EST or at least 6 hours overlap within this window

Overview

We're looking for a senior, hands-on Shopify expert to rebuild, optimize, and maintain a high-volume DTC storefront. Your work will directly impact conversion (goal: 0.85% → 1.6%+ in 90 days) and you'll collaborate with our CRO strategist, growth, and ops teams.

This is a technical execution role — not strategy only.

Core Responsibilities

1. Front-End Shopify Development

• Rebuild key templates (Home, Collection, PDP, Cart, Checkout) with a mobile-first, conversion-focused approach.
• Implement CRO/UI enhancements: trust signals, sticky ATC, bundles, urgency, reviews, upsells, cart optimization.
• Replace heavy apps with custom code when possible to increase performance + reduce cost.

2. Speed & Performance Optimization

• Bring load speeds under 2.5 seconds across top pages.
• Remove theme bloat: unused scripts, oversized media, duplicate app calls.
• Implement:
• Code splitting
• Minification + compression
• Defer/async scripts
• Lazy loading
• Image optimization via Shopify CDN
• Maintain a clean, version-controlled deployment workflow.

3. Conversion & Funnel Optimization

• Diagnose and fix checkout drop-offs + friction points (Shop Pay, PayPal, Prime, etc.).
• Improve ATC rate, product discovery, clarity, and mobile usability.
• Implement A/B testing variants from the CRO team or propose your own.

4. Tracking, Instrumentation & Analytics

• Configure and maintain GA4 event tracking (ATC, IC, upsells, search behavior, scroll depth, etc.).
• Set up session recording and heatmaps (Hotjar or Clarity).
• Interpret funnels with the team and provide actionable recommendations.

5. Reporting & Communication

• Weekly updates on:
• Conversion rate trends
• AOV impacts
• Funnel drop-off changes
• Site issues or speed regressions
• Maintain clear documentation and async communication with product, ops, and design.

Requirements

• 3+ years building custom Shopify themes (Liquid, JSON, JS, CSS, Shopify APIs).
• Proven results improving mobile conversion and checkout/speed performance.
• Hands-on experience with Dawn/OS 2.0 custom theme development.
• Strong frontend fundamentals: modular Liquid architecture, performance-first coding, clean components.
• Deep Shopify optimization skills: theme speed improvements, app performance audits, and custom replacements for heavy apps.
• Experience working with high-volume DTC brands.

Nice-to-Have

• Experience with CRO tools (Rebuy, Bundler, Zipify, Okendo, Stamped).
• GA4 modeling, attribution & Shopify Pixel system.
• Headless / Hydrogen experience.
• Hotjar / Clarity usage for experience analysis.
• Familiarity with Klaviyo event triggers.
• Experience partnering with CRO strategists, designers, or A/B testing teams.